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Dr. Carlos Mata on the Increasing Acceptance of Plastic Surgery and the Growing Male Enhancement Market


A fast-growing market is making waves in the plastic surgery industry: male enhancement. Every day, more and more men are seeking out plastic surgery – especially male enhancement procedures. From body contouring to penis surgery, the male plastic surgery market is exploding. Dr. Carlos Mata, an acclaimed plastic surgeon in Scottsdale, AZ, has personally observed this trend at his own practice. “We have seen a marked increase in interest, leads, and actual patients coming in for male enhancement procedures, from erectile dysfunction treatment to girth enhancement,” he says.

The Growing Social Acceptance of Plastic Surgery

Dr. Mata, aka Dr. Scottsdale®, is a Harvard-trained plastic and reconstructive surgeon at Natural Results Plastic Surgery. He believes that the increase in interest may be the result of a growing social acceptance of plastic surgery. “With COVID and the explosion of social media like TikTok, plastic surgery is becoming more popular,” he explains. “People are not ashamed of talking about it anymore. Now that the stigma is dying out, men that have only wondered about the benefits of plastic surgery and non-surgical enhancement are gaining the confidence to take the next step and make an appointment.”

Increasing Confidence with Nonsurgical Enhancement

Many men are plagued by self-conscious thoughts regarding the size of their genitals. These doubts can seriously affect a person’s body image and self-confidence, which in turn can affect relationships, job performance, and other important areas of life. Male enhancement procedures and penis surgeries can help to address cosmetic concerns and increase men’s confidence, but some men feel hesitant to commit to surgical enhancement. As Dr. Mata explains, “It’s a big commitment, and some people may not feel ready to take the risk.” That’s why Dr. Mata offers a range of non-surgical enhancements and non-invasive procedures. 

Dr. Mata typically opts for nonsurgical enhancements rather than phalloplasty (surgical penile lengthening) for a variety of reasons. Perhaps the most important reason is that nonsurgical procedures can be performed in the privacy of the Natural Results exam room, whereas more invasive surgeries requiring anesthesia or incisions would need to be undertaken in the operating room. In addition, nonsurgical enhancements allow for quicker recovery and no scarring.

Introducing the Magic Shot™

One of the most popular nonsurgical procedures that Dr. Mata offers is one he created himself, and men are traveling from across the country to receive it: the Magic Shot™. This treatment utilizes FDA-approved injectable fillers and/or fat transfer to enhance the width and girth of the penis, which can increase both confidence and pleasure. “We use fillers – hyaluronic acid injections, commonly used for lips – to increase the volume of the penis,” Dr. Mata explains. “Placing the filler into the penis allows the patient to gain extra girth and thickness, about 20% on average.” This procedure has little downtime, allowing out-of-state patients to fly in and out of Scottsdale on the same day.

Looking Towards the Future

With increasing social acceptance for both men and women, plastic surgery is thriving. Dr. Mata doesn’t see this trend stopping any time soon. “I don’t think plastic surgery will ever stop growing. As technology and techniques become more advanced, I think cosmetic enhancements will become even more common.” As for Dr. Mata, he’s always looking to improve his practice. Over the next few months, he will continue attending medical conferences to further his lifelong education. He hopes to help men and women across the country to feel better about themselves and their appearance.

Meet Dr. Mata

Dr. Carlos Mata, aka Dr. Scottsdale, is a bilingual, board-certified plastic and reconstructive surgeon. With training from Harvard, over 17 years of experience in the industry, and over 25,000 successful procedures across the United States, he is a trusted name in the plastic surgery industry. His main goal is to give his patients the results they want and envision for themselves. When he isn’t helping people to improve their confidence, Dr. Mata volunteers on annual medical mission trips. He has been performing surgeries on burn victims, persons with birth defects, cleft lip and cleft palate surgeries, and more since 2011.
Learn more about Dr. Mata and the Magic Shot™ on the Natural Results Plastic Surgery site.