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Founder and CEO of Nevada Crest Farms, Heather J. Wilson specializes in the growing , processing, delivering the finest artisanal CBD hemp clones, extracts and consumer products to help people feel better and live happier, healthier lives. “We at Nevada crest farms pursue this everyday.” she states. Her philosophy and approach comes from founder and CEO Heather’s background in eastern medicine. She brings 35 years of agriculture, nutraceutical, and pharmaceutical experience into her craft.
Initially focused on growing CBD for consumers, Nevada Farms now provides servicing through wholesalers, brands, online and physical retailers, private label, and farmers raw materials and finished products. Heather takes pride in knowing companies are relying on her products. “When you’re building your business on the strength of our products we owe it to you to deliver every time.”
When asked what success means to Heather she informed us that, “Success lives in the details,” she states, “at every level”. Her success is due to the four basic principles she lives by and bases her products on, quality, promises, trust and process.
- Quality first, last and always
Quality is exemplified throughout the entire process. Through third party testing twenty times throughout production or avoiding GMOs, pesticides and herbicides quality is a very important factor. Winner of the 2019 and 2020 indoor flower award by the Nevada Hemp association, Heather’s products are nothing short of quality. “We are second to none in the hemp and CBD business, to stay there requires sacrifice, principles and a burning desire to remain the best.”
- Keep every promise:
With six harvest yearly, Nevada Farms provides relentless consistency to supply the demand for the products. Proving quality that clients expect frequently.
- Trust
To Heather, trust is worth earning. Heather believes “transparency is our currency”. She does this welcoming people to tour her farms so viewers can see how things are run. She welcomes the public to her company so they are knowledgeable and feel certain of the purchases.
- Every step matters
Nevada Crest Farms monitors the entire journey for source to shelf. “From DNA to CBD” Heather stresses the cycle of growing the hemp, extracting the CBD and manufacturing the products,“From DNA to CBD”she grins. Heather finds gratification in that her crops are hand-tended and hand -harvested to ensure quality and consistent craftsmanship.
Heather is founder and owner of nutraceutical and supplemental company East West Essentials best known for her product, Optimal Cleanse. Optimal cleanse has been used and loved by celebrities like Kim kardashian who used the cleanse in preparation for the met gala. Heather knew first hand about the potential of CBD for the purpose of anxiety, stress, inflammation and pain. Heather became the source and found a way to help many Americans suffering everyday. “Our mission is to create the most luxurious, therapeutic CBD in the world and that starts with the highest quality smokable hemp flower- the most bioavailable way to consume CBD”, she explains “we offer a curated collection of strains to provide discerning buyers with the kind of experience that they’ll want to return again and again.”
Starting out Heather was met with many challenges. In a world of skeptical and unreliable sources heather felt an opportunity that was being squandered and decided then to set out to craft the finest CBD accepting the challenge to start to finish. Contemplating over her past and tribulations she ponders, “It has been a lot of pressure. But the results have been worth it.” Heather advises entrepreneurs starting out that are interested in the field that they should “Go for it. There is a ton of opportunity within the cannabis industry and now is the time to break in.”
Heather is very optimistic about the future and hopes to continue producing in the ever changing cannabis industry. “We’re growing an industry. Nevada Crest Farms is what happens when you refuse to settle for the way things are and begin to change them into what you always knew they can be.” When we brought up the idea of expanding Heather didn’t look that intrigued. “ We don’t want to become too huge. I believe sometimes when you get too big as a company, you can lose your quality and vision of why you got into the business.” Though through all her success, quality to her consumers remains Heather’s first priority.
