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WORKFORIT Apparel: The Brand for Blue Collar Workers


Ryan Fusco is one of the leading up-and coming online retailers and brands for blue collar apparel and accessories. He is the founder of WORKFORIT Apparel and has an active YouTube channel where he talks about blue collar work and uploads videos about his life and interests. As a supporter of all things blue collar, he encourages people to take pride in their work, choose skilled labor as a solid career path, and not feel like a failure for not wanting to go to school and have an office job.  

As a skilled laborer and construction worker, Ryan’s brand was built on taking pride in your work. “I am a bit of a perfectionist, so I have worked very closely to the development and establishment of this brand,” he says. “I have had to learn to let my employees handle things since I have been so involved from the beginning.” His dedication is apparent, he or one of his team members are the only ones that are allowed to have the final touches and inspections on all order fulfillment. “I absolutely do not want someone at some other company handling our fulfillment, because I want things to be the highest quality and service for our customers. I don’t think I can rely on someone outside of me or my team to do that.”

With Ryan’s passion and dedication is it a no-brainer why his brand grew the way that it did. “Whoever said you had to be a millionaire to get an idea of the ground, is wrong. I started WORKFORIT $250 and consistently reinvested back into it,” Ryan explains. He focused on keeping overhead as little as possible for as long as he could so that when it was time to expand, WORKFORIT had the funds to do so. This brand has been growing from its own resources exponentially from the time that has been established until now. “We put our heart and soul into each order. Finding employees that share that passion is hard. We’ve also struggled to find manufacturers willing to make certain products that we once made in house.”

Ryan and his team’s goal is to not only be one of the top brands in “blue collar” apparel, but any and every faction of life that requires you to work for your results. They’ve been working on a line of gym apparel, and will be moving into trade specific workwear as well soon. They sell apparel ranging from hats, t-shirts, tank tops, crop tops, sweatshirts as well as accessories such as lanyards, key tags. Their number one sellers are their decals. “Those always go really quick once we restock,” he says.

When Ryan started WORKFORIT apparel, it was an attempt to restore pride in blue collar work as well as promote it to the next generation as not only a great career path to get into, but one that allows for unlimited growth potential. His YouTube channel is one of his favorite sources of spreading blue collar work appreciation and insight. “I started a YouTube channel to share my life, career and successes with the world. It’s currently at 342k subscribers. I constantly get messages from people who are either in high school and my videos helped them decide a blue collar career path was for them despite pressure from others, or those who quit their jobs to chase their passion of working with their hands. It’s extremely touching,” Ryan says smiling.

From the beginning of his journey he had about forty-four orders the year WORKFORIT first launched. Now, they are projected to ship out 17,400 orders this year. “We are ranked in the top 2% of online stores that were launched the same time ours was,” he stated.

WORKFORIT Apparel is for the blue collar workers that want to show their pride for their work and Ryan understands the value of that work. “I chose skilled labor because I love working with my hands, and it is something that you can be proud of and choose to do instead of college.”

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