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Bhaskar Ahuja: Direct-To-Consumer Markets and Ethical Products


Supply chain operations are extremely foggy, overtly complex, and unregulated to a degree which allows sustainability and transparency to slip through the cracks. Bhaskar Ahuja wants to do better and create a way for others to reduce their negative footprint, and increase their ethical practices. Owner of Thestartupbros, Aura Fuchsia, and CEO of Orginscale, Bhaskar is making a difference and an impact on the way global businesses operate.

Through blockchain technology and A.I., Bhaskar is able to create an ethical and sustainable global supply chain that is efficient, direct, and transparent so that a product can be seen through every step of the chain. All of this can be done without the confusion, and with sustainability throughout the process. The direct-to-consumer is growing to control brands, products, and where things are purchased. His technology is able to keep up with the ever changing landscape of the markets and chains. This allows businesses to keep up with ethical practice, authenticity, and further transparency over time. As he is moving to overcome the problematic supply chain practices, he himself operates to achieve change in other ways.

Making changes is no easy feat in the business world, especially when the current methods have been so long-ingrained in history. What Bhaskar is trying to do is produce something much different. With his consulting company, TheStartupbros, he helps launch and scale startups. The team at TheStartupbros outsources resources that can help at all stages of a startup. Built by entrepreneurs for entrepreneurs, “Do what matters the most to you and leave product engineering to TheStartupbros. Whether you are bootstrapping or scaling up your product development, we have you covered! Our product engineering teams are the best in the industry and have deep expertise in developing and scaling enterprise-grade products.” In the realm of product development and engineering, TheStartupbros are changing the way business is defined and established.

For new ways of doing business, Bhaskar is revolutionizing the way health and wellness products are sold and produced. Aura Fuchsia is a health and supplement site that only sells traceable, ethical products that are natural. “Aura fuchsia was born out of the idea of bringing natural and traceable products to a life free from artificial ingredients, leaving the world sustainable,” Bhaskar explained. Backed by blockchain technology, Aura Fuchsia utilizes this to keep a traceable record of products. “We use specialized technology that not only traces the origin of the finished product but also traces the end-to-end journey of the product, including its source, ingredients, manufacturing processes, quality assurances, certifications from farm to consumer.” This creates a safer product that is reliable and the highest quality for the best interest of the consumer with the help from Originscale.

Sustainability and transparency in global trade and business is important, but a lot of global supply chains are outsourced without any knowledge or transparency of what is actually going on. With this in mind, Bhasker Ahuja founded Originscale. It is a SaaS (software as a service) platform “intended to bring absolute transparency to the supply chains by digitizing and democratizing critical quality information, enabling humans to make confident choices about what they want to produce and consume, and thereby creating healthy communities.” This service is revolutionary because it puts the power of commerce back into the hands of the consumer and creates D2C connections across countless sources. “Traceability is at the core of the platform and everything else revolves around it. We stitch every single critical operation on the platform and are able to recreate that in a matter of seconds which means businesses have full control of their supply chains and they exactly know what’s happening, when, and where.” 

“They are able to initiate recalls, withdrawals and take corrective actions in real-time,” Bhaskar explains. “This connects the brands’ physical and digital channels, bringing their customers back into their digital channels, enabling them to create direct intimacy with customers. This results in higher customer engagement, less churn, repeat sales, lower cost of acquisition, and increased revenue.” This is nothing short of innovative and resourceful and is changing the way brands are positioned and dedicated to their customers and products. 

With Bhaskar’s innovation, design, and motivation for sustainable practices, he is leading the world to do the same with his technology. This will revolutionize how business is done, how food is imported and exported, and the quality assurance of products. This will make things different for the betterment of our future and the way we live.