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Graphic designer, Juan Zurita of his brand _getithowyouliveit is on the rise. His designs have been on album covers, covert art, merch designs, and Ariana Grande’s concerts. His creativity and budding relationships with a number of brands, labels and artists is taking him into the future of his business
His platform has so far been just instagram, but he is expanding further into the social media realm with a twitter account and a website. With his business only being first established in 2019, he has had over three hundred clients and a number of surreal opportunities. “When I was first contacted by an upcoming artist, he wanted me to do an album design for him and we went back and forth on ideas and I figured out what he wanted and delivered that design,” Juan recalled. “When he saw it, he loved it and paid me. At the time I didn’t even know that you could be paid for album art,” he said, smiling. “I have definitely come a long way!”
Currently, he has almost 3,000 followers on his Instagram page. His art is showcased in an aesthetic fashion of his finished projects and some videos of the photoshop process behind them. After being noticed and featured by Photoshop twice on their official instagram page in 2019 a lot of different artists and labels began reaching out to him on his social media. “I went from learning to use photoshop and editing photos to having a clientbase and a new side business,” Juan said. “A lot of the times I was helping translate brand identity for my clients and I really love that part of what I do.”
Juan’s identity is something that has grown with him. Growing up and currently hailing from the Bay area, he has been surrounded by arts and culture most of his life. The designer’s brand _getithowyouliveit was born there. For his future, Juan feels really passionately about it. “I really hope to work with a label or become an Art Director,” Juan says excitedly. “There is strong importance for networking to make that happen.”
Juan’s network is growing, he recently had been invited by an artist to be trained further as a graphic designer. His movement into the unknown has been a bit of an adjustment for him. “I work full time in tech and full time as a designer and one of the hardest things I had to overcome was my time management,” Juan says. “I can say now that it has been easier to deliver and I take pride in that ability to have designs ready by a certain time.” He used to feel like he had to be in a certain “creative zone” to create things, which is something he still has moments in, but because creativity breeds from other creative inspiration, he has ways to stay motivated for the future. “I had a Facebook internship in 2019 for tech not design, but I was so influenced and inspired it was amazing. I take what I learned there and easily apply it to my design and motivation,” Juan explains.
Juan’s designs are clean, structured, and captured, and a lot of his photography brings you into a singular moment, creating intimacy and awe. His more futuresque designs are carefully constructed and eye-catching drawing you back to it. His collage work makes a busier scene that invites you in and leaves you connected with its design. A lot of his photography is found here but his current website contains more album art and current designs with motion and 3D designs.
Juan’s instagram page is incredibly diverse and has a lot of trendy notes of pop culture today. The ways in which _getithowyouliveit will influence and be influenced is going to be numerous. His reach extends to music labels, other artists, independent brands, and various creative works for the growth and success of his brand and others.
